Consumer Goods

Consumer Goods Practice Overview

We serve consumer product manufacturers in the areas of strategy, operations, people, leadership, supply chain, business transformation and enterprise technology. Our consumer goods practice assists clients in the beverage, food, household products, personal and cosmetic industry segments.

The consumer good industries are transforming. New trends are enabling breakout growth for those companies with the right strategy, agility, capability, and responsiveness to instantly execute. Consumers around the world are demanding better, cheaper, and faster products while at the same time becoming more fragmented and harder to target. This results in out of control increases in product variation, brand confusion, and the need to mature the integration of product and consumer’s needs today and tomorrow.

Fast-growing emerging markets continue to be the focus to support continued growth strategies. Emerging markets are difficult to mature, however, due to supply chain, pricing, and brand penetration challenges. A global strategy must integrate the details of consumer needs in each segment and cultural area.

Building world-class brands in this ever changing global market place isn’t easy. Global brands have evolved with the universal understanding that consumer behaviors can be leading indicators of consumer needs. Companies that integrate this fundamental understanding into their strategy realize direct bottom line value in cost savings from supply chain, marketing, and trade investments.